Everything I hate about the Pakistani fashion industry

Among all those literary masterpieces you pen will be an array of pieces on: Designers who have made it big Designers who have not made it big but have a great PR agency The 4363778 lawn launches Fashion “weeks” that are three-days long You will get to meet loads of glazed out designers and hear them talk about a lawn jora like it’s the cure for cancer

You’ll learn to thoosofy the words “sartorial”, “quirky”, “edgy” and “aesthetic” in every headline

For instance: “Designer (insert Bawani, Hashwani, Lakhwani, Lakhani, Dewani) sartorial splendour displays a unique aesthetic

” Don’t worry if you have seen said ‘aesthetic’ at Ashiana, Gulf, Tariq Road, and even on runways in Paris and New York

You don’t want to be kicked out from the fashion weeks and have nothing to report on, do you? So here is a list of things I learnt and grew to hate from my time reporting on fashion in Pakistan: 1

The blow-dry begums and golden gurriyas Making your hair fancy in Pakistan means one thing – burn/bleach your hair with peroxide and then stiffen it further with an over-the-top Bridget Bardot-curly blow-dry

It’s the ultimate go-to hairstyle for celebs and socialites

You’ll hardly ever see a successful, “fashionable” Pakistani woman at an event sporting a messy bun, a pixie, a Mohawk or maybe even a hat

[caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] Need help replicating the look; refer to Good Times and Sunday Times galleries for inspiration

Add fake or real LV bag to complete look

Botox on your face is hazb-zaiqa! 2

The conventional (read: boring) models I don’t encourage underage anorexic models and it’s completely okay if majority of Pakistani female models are old enough to have grandkids who can model themselves for teen brands

They can slowly sashay on the runway with a walking stick for all I care

They can wear flats if it helps their arthritis, it doesn’t matter to me! What really bothers me is the fact that they’re so darn catalogue-y and conventional looking

Internationally, you’ve got diverse and striking models with rare skin conditions, plus-sized models, petite models, models with prosthetic legs, transgender models, full-body tattooed models, Albino models

But a dark-skinned model is the ‘edgiest’ a model can be in Pakistan

[caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] 3

 The trashy ill-fitting western wear attempts Pakistani designers, let’s admit something

You can’t do western wear

So that little black dress you made with jamawar looks like the model is wearing her nani’s tikozi

So please, put your scissors away because that chunri jumpsuit looks like rainbow barf

You’re good at eastern wear, embrace your niche and stick to it

[caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] And socialites please accept something

All the western wear you wear from Pakistani designers fits badly and looks ugly

If you really want to farangi it out, get your western attire from abroad or stick to the ikka dukka high street international brands available locally


Feminine clothing for men Yes, we know you designers want to be avant garde and all that jazz! And it’s hard to be that way with the eastern silhouette for men

But it’s unfair to send a male model down the runway with a tika, gharara and dupatta

It’s wrong and evil! And because of you, the model’s parents pretend they don’t know him in public or on Facebook

[caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] 5

 How un-fashionable the fashion journalists are So many people with no fashion background or good taste are reporting on fashion that it baffles me

The list includes me! It baffles me even more how easily fashion journalists are bought! Send a girl a free bag and she’ll write an erotic 50 shades series on your label

FYI, this pointer should serve as a reminder to NEFER and Rema, still waiting on those bags ladies! [caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] 6

 The pretend friendships and the cattiness This incident is all too common

A designer in the audience gives a standing ovation for a collection and claps as the bashful designer walks at the end of the show

The lights dim and that same appreciative designer turns to his fashion journalist friend and says: “Tobah, kitni bakwaas line thee!” “Good heavens, what a terrible collection that was!” The fashion-challenged journalist (who is wearing his friend’s design to the event) quickly jots down the comment and trashes that line the next day in her piece

[caption id="" align="alignnone" width="581"] Photo: Saba Khalid[/caption] 7

 The mafia It kills me to know that the fashion mafia in Pakistan is so strong that new designers or artists can’t really shine through

Brands tend to work with certain PR companies and these agencies promote certain designers, makeup artists, hairstylists

And these creatives only go on to work with certain models only

The result of all this mafia business is we only see clones of golden gurriyas, stale fashion and boring models on the runway and red carpet

[caption id="" align="alignnone" width="600"] Photo: Saba Khalid[/caption] Just like the politics, politicians and the corrupt system of the country, the fashion industry needs an overhaul

Just because your husband or father has the money to buy you a lawn mill and your designer wardrobe, doesn’t make you a designer

And we shouldn’t be swayed to wear whatever atrocities these designers put out as “fashion”

Sometimes a vintage outfit created from pieces picked out from Sunday Bazaar can be more avant garde and creative than some of the stuff these designers put out

Let’s bring in unconventional looking models, change our limited definition of beauty and support those young struggling designers/artists who can’t catch a break because of the mafia or don’t have daddies and hubbies to support their shauq

Date:22-Mar-2015 Reference:View Original Link