Freshkon in Pakistan
It is a dream of passion; a tale more than Alluring; a journey fused with the spellbinding Colors of an unrestrained imagination. The late, great Coco Chanel once quipped, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening." It is a story more than a decade in the making. A handful of idealists were drawn together by a shared belief that it was possible to provide an alternative to th...