Outfitters, Outfitters Junior and Ethnic are all brands of the parent company Times Clothing Pvt. Ltd. Established in 2003, and having its headquarters located in Lahore over an area of 70,000 sqft, Times Clothing introduced the fast fashion business concept to Pakistan. Times Clothing Pvt. Ltd. has a long-standing commitment to sustainability. Indeed, the principle of sustainability is incorporated into every aspect of the company’s business from product design to manufacturing and distribution. From its early days in 2003 as a manufacturer of knits and woven, it has expanded its product range and now specializes in design manufacture, marketing, and distribution of ready-to-wear apparel and accessories. Today its production capacity has reached upto 1,800,000 pcs annually. Outfitters also established in 2003 as the retail arm of Times Clothing Pvt. Ltd. has grown to become the market leader in Pakistan with more than 65 stores spread over 14 cities. Initially Outfitters focused on Men’s and Women’s street smart fashion, however, a few years later in 2008 a brand for kids was launched by the name of Outfitters Junior. In 2009 another brand focusing on the wholesale side of the market namely Bang was introduced and in 2011 a Women’s Eastern Wear brand, Ethnic has been launched. Most recently Outfitters has opened its first Store outside Pakistan in Dubai and plans to add many other destinations to that list in near future.