Marketing Coordinator - German Market Jobs in Melbourne, Australia

About Us: Easygo is a well-established tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks. The products we build are used by millions of people around the world and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.The last 2 years have been huge for us, we have grown from 20 to 150+ team members. Whilst the products that we build are global, the majority of the team sits in Melbourne at our Australian headquarters in the heart of the CBD where we have 2 amazing offices in the same building with all the bells and whistles you could ever want including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and a pub lunch.What you will do:We are actively preparing to launch our Sportsbook and Casino platform into the German Market. As a result we are looking for a German speaking CRM Coordinator to join our team. You will take ownership of the German market and will play a key role in the launch as you will implement strategies and communication to maximise growth and retain players. Who we are looking for:You are a detail-oriented Marketer who is excited about the opportunity to apply your technical knowledge in a space you are truly passionate about, Sports and Gaming!You have a great eye for detail and a strong analytical mindset which enables you to enhance the experience of our players through top-line, forward-thinking communication. Working in a collaborative environment is where you thrive as you will partner with multiple stakeholders across the business to support real-time decision making in order to boost our player experience and revenue opportunities. Main Duties and Responsibilities:Coordinate all German based communication and content to enhance the user experience and stages of the player lifecycle Recommend and develop optimal plans for the delivery of campaigns, campaign format and campaign platform to grow profitability including creating action plans and strategies where appropriateEnhance player lifetime value, reduce churn and implement relevant CRM strategy in the German marketCollaborate with the wider content and marketing teams to identify which offers to promote and whenWork closely with the acquisition team to maximise the growth of campaigns in the German marketBe responsible for researching and sourcing relevant content to communicate with our player baseMonitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

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