Senior Director of Individual Giving Jobs in New York, United States


The High Line is both a nonprofit organization and a public park on the West Side of Manhattan. We’re devoted to reimagining public spaces to create connected, healthy neighborhoods and cities through our work with communities on and off the High Line.Built on a historic, elevated rail line, the High Line was always intended to be more than a park. You can walk through the gardens, view art, experience a performance, enjoy food or beverage, or connect with friends and neighbors while enjoying a unique perspective of New York City.Nearly 100% of our annual budget comes through donations. The High Line is owned by the City of New York, and we operate under a license agreement with NYC Parks.Job descriptionThe High Line seeks a dynamic and results-oriented professional to join our talented fundraising team as senior director of individual giving. This role will expand the High Line’s individual contributed annual giving program from membership to major gifts.The senior director of individual giving will develop large-scale major gifts and annual giving program to attract new donors, retain existing donors, and renew lapsed donors. The ideal candidate is an innovative development professional with a track record of building and sustaining philanthropic growth and expanding mission awareness from individual donors.As a senior development team leader, this person will be excellent at frontline fundraising, developing strategy and infrastructure, and managing a team to successful outcomes. In addition to overseeing direct mail and online solicitations, the director will manage the annual giving program focusing on moves management and documented systems to deepen relationships with individuals supporting the High Line. This is an exciting opportunity for a leader to join a growing team to help build and strengthen effective fundraising systems, and deliver on revenue goals while staying abreast of trends affecting revenue outcomes. The senior director of individual giving oversees a team of five, works collaboratively with the senior director of institutional giving, the senior director of communications and marketing, and the development and communications team, and reports to the chief advancement officer.With a current annual operating budget of almost $20 million, the High Line provides virtually all of the park’s operating budget. Individual giving accounts for more than $3.6 million annually in addition to fundraising for additional restricted giving for specific projects.This is a full-time, exempt position.The annual salary is $150,000 to commensurate with experience.The location for the role remains hybrid, with a requirement to physically report to the office (located in Manhattan's Meatpacking District in New York City).RequirementsPrimary ResponsibilitiesAs a senior member of the advancement team, lead the organization’s efforts to build a strong philanthropic culture and vision that includes all internal and external stakeholders.Plan, develop, and implement a robust and creative fundraising program focused on individuals to achieve maximum growth to meet the High Line’s evolving needs.Manage a dynamic portfolio of individual donors and prospects with the capacity to make unrestricted and restricted philanthropic gifts of $25,000 and higher and directly solicit and close gifts from major donors and prospects in collaboration with the executive director, chief advancement officer, and other internal stakeholders.Strategically oversee the advancement of the moves management system and craft integrated comprehensive strategies to increase giving levels and numbers of gifts.Work with the program team to define and articulate a sophisticated case for support.Conceptualize, create and manage a dynamic annual and long-term individual fundraising strategy, including digital fundraising, direct mail campaigns, and monthly giving program.Partner with communications on digital fundraising programs, including email, website, and social media in support of fundraising campaignsDevelop and sustain productive cross-functional relationships (communications, brand marketing, development operations amp; analytics) to accomplish annual giving and special project revenue goals.Create and oversee campaigns designed to improve both donor retention and upgrades.Think creatively about ways to actively use the park to promote contributions through the annual giving weekend and to message at programs and events in the park.Work closely with the special events team to plan cultivation and stewardship events that support fundraising efforts for the individual giving program.Work collaboratively with the organization’s executive leadership, trustees, programmatic and horticulture staff, and volunteers, involving them, as appropriate, in cultivating and soliciting prospective donors.Establish any patron affinity groups necessary to strengthen the engagement of donors, and create a planned giving program.Oversee prospect identification, research, and qualification for the growth of fundraising pipelines.Work with the database administrator and individual and membership teams to develop and deliver donor analysis reports for all lines of annual giving; utilize data and metrics to benchmark efforts, inform strategic and tactical decision-making, and identify broad-based solicitation opportunities.Establish, track, and report on fundraising plans; manage budgets and proactively forecast shifts in revenue expectations.Develop a planned giving program and plan for any patron groups necessary to strengthen engagement with the work of the High Line.Set ambitious growth goals and develop and execute a strategy to attain them.

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