Marketing Analyst Jobs in Ottawa, Canada

At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you’ll enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You’ll be part of a growing global technology company that encourages teamwork and innovation, and where friendships are forged with colleagues all over the world. Our employees enjoy a comprehensive Total Rewards Package including attractive time-off policies and an annual bonus plan. At March Networks, we value your hard work, creativity and your passionate desire to deliver only the best to our customers, partners and each other.Reporting to the Director of Marketing, the Marketing Analyst will be responsible for lead management and reporting in Salesforce, and building and executing marketing activities to create demand generation for our products and solutions for specific verticals or geographic regions. The Marketing Analyst will develop and execute marketing programs and email campaigns to both end-users and channel partners based on organizational objectives, market characteristics and available resources. Campaigns and lists are built in Salesforce and Pardot, as are reports and analysis on campaign performance and customer activity.RequirementsDuties and ResponsibilitiesThe Marketing Analyst will work closely with colleagues in the Marketing Communications team to ensure clear value proposition development with a customer benefit focus. Activities may also include working with an advertising agency, evaluating progress and regular reporting on results. Some of the key responsibilities in this role include:Executing on company marketing plans by developing campaigns for demand generation purposes with multiple vertical and geographic markets;Developing targeted lists leveraging corporate data, external resources and results from previous programs to optimize program effectiveness;Working with sales and marketing colleagues to maintain accuracy of database;Working with marketing colleagues to develop content for lead generation purposes;Executing on projects using a variety of promotional activities such as email, direct mail, corporate assets, etc.;Coordinating program budgets and timelines, and is acutely aware of impact and scope;Creating relationships with key stakeholders, product managers, project teams, clients (Sales), suppliers and other marketing team colleagues to ensure their cooperation and engagement;Integrating campaign and lead generation activity with the Sales teams through Salesforce to ensure they are enabled to successfully respond to marketing qualified leads;Understanding high-level customer needs to ensure messaging will resonate and appealEvaluating and reporting on program results;Recommending future approaches and/or corrective action in order to continuously improve campaign ROI performance; andBuilding dashboard reporting on marketing qualified leads, campaigns and conversion rates, etc.

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