LONDON: Models strut their stuff on catwalks at London’s menswear fashion week that took place this Saturday but some big industry names were absent who chose to skip the event or make digital presentations in place of runway shows.
The event saw around 50 traditional catwalk shows over three days, with the remainder of the 80 designers on the bill showcasing their wares through a variety of other events, including digitally.
The transition to new methods of connecting with buyers has cost the event some of its biggest catwalk names. Punk icon Vivienne Westwood announced last month that she would eschew a runway show and showcase her collection via an audio-visual presentation.
Other big brands, including Britain’s Burberry and JW Anderson, decided to skip the event last year as well, in favour of holding ‘co-ed’ shows during London’s fashion week for womenswear in February.
“All we’re trying to do is shorten the distance from a consumer to a pair of trousers,” said London Fashion Week Men’s chairman Dylan Jones, who is also the editor of British GQ magazine.
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“International media and retailers come to London for this excitement, these new businesses, the ones that are setting the menswear world on fire and you can only get that in London,” said British Fashion Council chief executive Caroline Rush.
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It was a sentiment echoed by Jones, who saw the changes in the industry as a source of excitement.
“It’s mutating, developing and changing each season and that’s the great thing about fashion, it keeps changing.” He said.
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Original news : https://tribune.com.pk/story/1602346/4-big-designers-step-off-london-mens-catwalk/