GCU students design ad campaigns

LAHORE: The outgoing batch of the Government College University (GCU) Lahore Fine Arts Department put on display the advertisement campaigns on social issues and brands as their final projects.

Vice Chancellor Dr Hassan Amir Shah inaugurated the exhibition at the University’s Minhas Art Gallery. Registrar Saboor Ahmed Khan was also present on the occasion.

As many as 17 final year students of Bachelor in Fine Arts (Hons.) displayed their projects, which comprised of a complete advertisement material, including press and electronic media advertisements, calendars, pamphlets and social media pages for the promotion of their brands and raising awareness about social issues.

Speaking on the occasion, GCU Fine Arts Department Chairman Irfanullah Babar said the artwork is either manual or digital, creativity, imagination, technical knowledge and aesthetic sense are a must for an artist. He said that the models, used in different advertisement campaigns, were also the university students.

Babar said this was the third outgoing batch of Bachelor in Fine Arts programme, and there was not a single student in the previous batches who did not get the job before the final examinations.

Published in The Express Tribune, January 20th, 2018.

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    Original news : https://tribune.com.pk/story/1613231/gcu-students-design-ad-campaigns/