Hope for change
KARACHI: In a laudable move the transport service provider Careem has hired a female bike rider as its team member, providing service to consumers just like any other male captain/ rider working for the service. It is good to see that not only social sector ventures but also those from the corporate and the business sectors are promoting the cause of women’s empowerment. The company has set a precedent to follow for businesses that discriminate against female employees on the pretext of female workers being less efficient and incompetent than their male counterparts. Although the responses to the news on social media platforms have rather been disappointing, the initiative is a positive development that will likely lead to a change for the better. Women will be able to stand shoulder to shoulder with men.
Amna Moazzam
Published in The Express Tribune, January 22nd, 2018.
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Original news : https://tribune.com.pk/story/1614810/6-hope-for-change/