KARACHI: Pakistani media outlets seems to be losing sight of the purpose they are supposed to serve. Electronic and social media in this case are in the most vulnerable state these days. As strong as the influence it has on people’s mind, many controversies rise through it, which has a strong effect on the mentality and emotional state of people. Sensitive stories are brought up which are used less for the cause of goodwill and more for self-benefit through an increase in ratings. Ethical boundaries have been blurred in the wake of having a competitive edge and being ahead of one another. This is happening only because the vision of our media is unclear and the authorities aren’t playing their role well enough to guard the personal lives of people. Some people willingly come forth and share their stories in the hope of getting justice but all that the media sees out of it without getting into the sensitivity of the issue is to get maximum views or TRPs as possible.
As time passes, the story is buried under the weight of another story hence an overwhelming mountain of forgotten stories keeps piling up and the burden of it is felt by no one. But the family whose life is now open to the world by the hands of media keeps suffering the consequences because their story wasn’t handled as seriously as it was supposed to be.
Fatima Tahir Ismail
Published in The Express Tribune, January 27th, 2018.
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Original news : https://tribune.com.pk/story/1619040/6-media-losing-purpose/